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The Princeton community is offering an incentive package worth up to $20,000 for up to two winning businesses that will open in downtown Princeton by September 1, 2015.

The It Starts Here Challenge is an entrepreneurial start up competition for the Princeton Downtown area.
Business concepts eligible for the competition are:

(1) new businesses; (2) a second or third satellite business from an existing location in another town; or (3) a significant expansion of a current downtown business that includes an additional business concept.

Need to be more specific with criteria of businesses
and types of businesses we are looking for.
The Challenge will include three phases

Phase 1 will be a one-page business concept pitch & $25 application fee due by February 27, 2015. The committee can choose up to 12 concepts to advance to Phase 2
after passing a credit check.

Phase 2 will require the submittal of a business plan by March 30, 2015. The business plan should be fully developed and extensive. Business Plans will be reviewed by the committee, and up to 6 businesses will be chosen to enter Phase 3.

Phase 3 is the final phase where finalists will present their business plans and ideas in person to the committee. The committee will fully examine the plans and presentations, will contact references and determine 1 OR 2 grand prize winners.

The challenge is put together by the It Starts Here Committees with help and assistance from a variety of other businesses, organizations, and members of the Princeton community.

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